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A$AP Rocky, Gucci Guilty, and the Most Stylish Throuple You Never Knew You Needed

Three icons, one mansion, and a bottle of Gucci Guilty—what could possibly go right? Discover the fashion fever dream where A$AP Rocky, Julia Garner, and Elliot Page turn fragrance into foreplay (or friendship?) in Gucci’s wildest campaign yet.

If you thought high fashion was all moody models and marble statuesque poses, think again. Gucci just rolled out their latest Gucci Guilty campaign and it’s a delightful, borderline chaotic mix of glam, charm, and a heavy dose of “wait, is this a throuple?” Featuring the effortlessly cool A$AP Rocky, the electrifying Julia Garner, and the iconic Elliot Page, this campaign is what happens when haute couture meets group therapy with incense and vintage record players.


Let’s break it down: the setting is a dreamy, art deco mansion—a place that looks like F. Scott Fitzgerald got really into self-care. Picture velvet sofas, glimmering chandeliers, and enough houseplants to qualify as a greenhouse. In strolls our trio of rebels, decked in Gucci’s finest, spritzing Gucci Guilty Pour Homme and Pour Femme like they’re baptizing each other into a cooler dimension.


A$AP Rocky (whose skincare routine is probably government classified), lounges around like he owns the place. Julia Garner smolders with every stare—equal parts femme fatale and 90s indie film muse. Elliot Page exudes calm confidence, like your favorite professor who also DJs on the weekends. Together, they don’t just sell a fragrance—they sell an aesthetic. It’s polyamorous meets polymath.


And the vibe? Oh, it's strong. There’s vintage soul music playing (The Harptones’ “Life Is But a Dream,” if you’re wondering), everyone’s touching everyone else’s face lovingly, and the energy screams, “We drink oat milk and overthrow gender norms.”


Gucci says this is a campaign about self-acceptance, love, friendship, and freedom—basically all the stuff your therapist told you to journal about, but with more sequins. The real genius, though, is how naturally these three interact. It’s not stiff or staged; it’s like they’ve known each other forever and just decided to film their group hangout with better lighting.


Whether you’re here for the fashion, the faces, or just to marvel at how Gucci Guilty somehow smells like the soundtrack to your most beautiful dream, one thing’s clear: this isn’t just an ad. It’s a mood. It’s a movement. It’s a moment.

So go ahead, spritz that bottle of Gucci Guilty and channel your inner Rocky/Garner/Page energy. Just don’t blame us when your group chat starts a fragrance-based polycule.


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