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Beyoncé’s Cécred, Hailey’s Billion, and Vogue’s Plot Twist—Is 2025 the Year of the Celebrity CEO?

From billion-dollar beauty buys to rockstars slinging rosé, this week’s celebrity business moves are wilder than a Met Gala theme. Guess which icon just cashed out, who’s secretly taking over Vogue, and what Beyoncé’s doing with your Cécred shampoo.

My friends, in 2025, being a celebrity without a brand is like showing up to the Met Gala in Crocs. It’s not just about fame anymore—it’s about flipping your spotlight into a billion-dollar business with a perfectly lit Instagram Reel and a cheeky slogan to match.


Grab your Rare Beauty blush and pour a glass of Queen-branded wine (yes, really), because the celebrity business headlines this week are juicier than a Hailey Bieber lip gloss drop.


Beyoncé’s Haircare Brand Cécred: Because Your Curls Deserve Queen Treatment

First up, Beyoncé is not just running the world—she’s conditioning it. Her haircare line, Cécred, is officially entering its “big business era,” expanding into major retail like Ulta and building out a loyal BeyHive of beauty customers. The brand name (pronounced sacred) is a play on both "sacred" and her mom Tina Knowles' hair salon legacy. Yes, there’s heritage here, honey.


Expect luxe packaging, high-performance products, and Beyoncé reminding everyone that your roots—both cultural and follicular—deserve reverence. Hair flip sold separately.


Sasha Fierce? Try Sasha Frizz-Free.



Hailey Bieber’s Rhode Gets Bought for Up to $1 Billion (Yes, with a “B”)

In what may be the quiet luxury coup of the year, e.l.f. Beauty (yes, the drugstore darling of Gen Z) is set to acquire Hailey Bieber’s skincare brand Rhode for up to $1 billion.


Rhode went from dewy dumpling aesthetic to boardroom-level valuation in under three years. The secret? A minimalist product lineup, millennial pink packaging, and Hailey’s perfect pores doing most of the marketing.


Let’s be real: somewhere, Kylie Jenner is taking notes.


Vogue’s New Heiress: Anna Wintour’s Succession Drama (But Make It Nepo)

Anna Wintour, still holding tight to her oversized sunglasses and editorial gravitas, just named Chloe Malle—daughter of Murphy Brown icon Candice Bergen—as her successor at Vogue.


Yes, we’ve entered the era of “editorial nepo babies.” Chloe, 39, steps into the role like it’s the season finale of Succession, minus the backstabbing and plus a whole lot of couture. Anna stays on as Chief Content Advisor (aka Vogue’s Fairy Godmother), which makes this a soft power handoff, not a fashion coup.


New Vogue Era: Less Devil, more digitally-savvy darling.



Queen Band Drops Wine Line: “We Will, We Will... Rosé You!”

In today’s episode of “Musicians Doing Booze Better Than Wine Snobs,” Brian May and Roger Taylor of Queen just launched a Queen-branded wine collection. No joke—classic rock is now grape rock.


Will it be bold and full-bodied? Will the cork scream “Bohemian Rhapsody” when you pop it? Who knows. But if Freddie Mercury were here, you know there’d be a glitter-infused Champagne to match.


Rock on. Sip responsibly.


Kendall Jenner Leads Mugler’s Beauty Comeback

Fashion meets pharmacy as Mugler returns to makeup after a 15-year nap, teaming up with L’Oréal Paris and putting Kendall Jenner front and center. The prices? Surprisingly kind to your wallet—between €14.99 and €24.99—which means you can get Mugler without pawning your left kidney.


This is what we call accessible haute couture. Or as Gen Z says: “It’s giving affordable slay.”


Selena Gomez Keeps Winning with Rare Beauty—Now Even More Accessible

While everyone else is chasing billion-dollar exits, Selena Gomez is out here making Rare Beauty more inclusive, designing products with those who have limited hand mobility in mind. It's chic, it's thoughtful, and—brace yourself—it’s not performative.


In a world of contour wars and lipstick launches, Selena’s accessibility-first approach is what actually deserves to go viral.


Real queens use design thinking.


Umit Benan and Davide De Giglio Are Building the Next Off-White (Quietly)

Fashion insider alert: Umit Benan, the underrated genius of elevated basics, is now backed by Davide De Giglio, the business mind behind Off-White and Rhode. Translation: expect Umit’s Milan flagship to become the new cool-kid mecca—if you know, you know.


Minimalist menswear is the new streetwear.


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References (a.k.a. "I Didn't Just Make This Up")

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