Celebrity Business Moves This Week: David Licauco’s Siargao Resort, Tamannaah’s Jewelry Play, Shaq’s Chicken Empire, and OneOff’s Starry AI Fashion Push

Shaquille O’Neal serves up smiles and sandwiches as Big Chicken continues its larger-than-life expansion.

Celebrity business moves are getting delightfully busy: David Licauco eyes a Siargao resort, Tamannaah Bhatia builds a fine jewelry brand, Shaq expands Big Chicken, and stars back AI fashion platform OneOff.

Celebrity Business Moves This Morning: Stars Are Clocking In Like the Rent Is Due

Celebrity business moves this morning are giving “call sheet by day, cap table by night.” While some stars are still pretending their skincare line was born from “a lifelong passion for hydration,” others are making actual, eyebrow-raising plays in hospitality, jewelry, franchising, and AI-powered fashion. Naturally, we must examine this with the seriousness it deserves — which is to say, one eyebrow raised and one spreadsheet open.

David Licauco Wants a Siargao Resort, Because Apparently Being Handsome Wasn’t Enough

David Licauco is eyeing a resort project in Siargao, which is the kind of business move that sounds like it was born during a sunset, a smoothie, and one deeply persuasive real estate conversation. According to ABS-CBN, Licauco talked about his plans to build his own resort in Siargao while reflecting on ambitions beyond showbiz. The man is not merely collecting roles; he is collecting future booking confirmations. That, class, is what we call diversifying the portfolio with ocean views.

Tamannaah Bhatia Is Turning Fine Jewelry Into Everyday Armor

Tamannaah Bhatia is also making noise in the celebrity business lane with Tamannaah Fine Jewellery, a brand positioned around wearable fine jewelry rather than pieces that live in a locker like they’re under witness protection. Entrepreneur India reports that the brand is leaning into “everyday luxury,” with pieces designed to feel versatile, modern, and less like something your aunt only brings out during wedding season. The concept is smart: fine jewelry, but make it usable before someone starts playing a dhol.

Shaq’s Big Chicken Keeps Getting Bigger, Obviously

Shaquille O’Neal’s Big Chicken remains one of the more on-brand celebrity businesses in existence because, frankly, nobody wants a Shaq-branded tiny salad. Recent coverage has highlighted Big Chicken’s expansion pipeline, including reports of hundreds of locations in development, along with Shaq’s broader business push through restaurant franchising and brand leadership. The key lesson here is simple: when you are 7-foot-1, even your chicken franchise apparently needs to scale like it is dunking on the economy.

OneOff is stepping into the spotlight as celebrity investors back the AI-powered fashion discovery platform.

OneOff Is Where Celebrity Fashion Influence Meets “Wait, Where Can I Buy That?”

OneOff, an AI-driven fashion discovery platform, has been attracting celebrity investors including Shay Mitchell, Quavo, and Aryna Sabalenka, according to WWD. The premise is very 2026: celebrities wear things, fans want those things, and technology tries to remove the ancient ritual of zooming into paparazzi photos like a detective with unstable Wi-Fi. OneOff is pushing toward a future where inspiration, identification, and shopping happen in one smoother loop — which is helpful, because “Where did she get that jacket?” has powered half the internet for years.

Meghan Markle’s Fashion Influence Is Also Getting the Shoppable Treatment

Meghan Markle has also been linked to OneOff as both an investor and featured participant, with reports noting that her outfits have been made shoppable through the platform. That is not just a fashion story; it is an influence-commerce story. Meghan wears something, the internet debates it, the brand gets visibility, and now platforms want to turn that attention into a cleaner purchase path. In other words, the “Meghan effect” is being handed a checkout button.

The Bigger Trend: Celebrities Don’t Just Want Endorsement Checks Anymore

The important business trend underneath all this glitter is that celebrities are moving from “face of the brand” to “owner, investor, founder, operator, or strategic amplifier.” Licauco is looking at hospitality. Tamannaah is building in jewelry. Shaq is scaling food franchises. OneOff is recruiting celebrity capital and cultural reach. This is not random. Fame is now infrastructure. A celebrity audience can become a customer base, a distribution channel, a marketing engine, and occasionally, yes, a comment section full of people asking for a discount code.

Why These Moves Matter for Brands and Creators

For brands, the message is obvious: celebrity partnerships are becoming more sophisticated. The old playbook was “pay famous person, take photo, pray.” The new playbook is ownership, equity, platform integration, product-market fit, and community conversion. A celebrity with the right business structure can do more than generate awareness; they can create demand, shorten the sales funnel, and make consumers feel like buying the product is part of participating in the culture. Annoying? Sometimes. Effective? Absolutely.

Celebrity business moves are no longer just perfume launches and suspiciously named tequila brands. This morning’s roundup shows stars building across travel, luxury goods, food, AI, and fashion commerce. Some of these ventures will become durable businesses. Others will become cautionary tales with excellent launch parties.

The direction is unmistakable: the smartest celebrities are not just monetizing attention — they are turning attention into assets. Please update the syllabus accordingly.

Want Your Brand to Move Like It Has a Publicist?

If your business is ready to look sharper, tell better stories, and show up like it actually knows what it is doing online, explore Diaani TV’s services here:

Dia'ani TV | What We Do

References

ABS-CBN: David Licauco reveals plans for his own resort in Siargao.

Entrepreneur India: Tamannaah Bhatia and Tamannaah Fine Jewellery.

Billionaires.Africa: Shaquille O’Neal, Big Chicken expansion, and broader business portfolio coverage.

WWD: Shay Mitchell, Quavo, and Aryna Sabalenka invest in OneOff.

People: Meghan Markle joins OneOff as investor and featured participant.

celebrity business moves, celebrity entrepreneurs, celebrity investors, David Licauco resort, David Licauco Siargao resort, Tamannaah Fine Jewellery, Tamannaah Bhatia business, Shaquille O’Neal Big Chicken, Shaq business empire, Big Chicken franchise, OneOff AI fashion platform, Shay Mitchell investor, Quavo investor, Aryna Sabalenka investor, Meghan Markle OneOff, celebrity brand deals, celebrity startups, celebrity-owned businesses, celebrity investment news, entertainment business news, latest celebrity business news