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DIA'ANI

DIA'ANI

Dead Eyes & Designer Socks: Why Kylie Jenner's Miu Miu Campaign Is Dividing the Internet

Kylie Jenner poses in a wood-paneled room wearing a forest green cardigan and matching skirt, white tank top underneath, a fur stole over her shoulder, embellished black socks, black loafers, and holding a glossy black Miu Miu handbag.
Kylie Jenner channels vintage librarian-meets-luxury heiress in Miu Miu's Fall/Winter 2025 campaign, wearing a forest green knit set, rhinestone-studded socks, fur stole, and patent leather handbag—all while perfecting the deadpan chic.
Is Kylie Jenner redefining fashion—or just looking lost in designer socks? Dive into the Miu Miu campaign that’s got the internet yelling “ugly” and whispering “iconic.” Dead eyes or genius styling? You decide.

The Setup: Fashion’s Favorite Billionaire Strikes Again

Kylie Jenner just dropped a new high-fashion bombshell, and no—this isn’t a Skims collab or a TikTok “get ready with me.” On July 18, Kylie became the face of the Miu Miu Fall/Winter 2025 campaign, stepping into a world of moody poses, embellished socks, and enough knitwear to clothe a Swiss village. And the internet? Oh, it's heated. From Vogue to TikTok snark accounts, everyone’s asking: Is this editorial brilliance, or a photoshoot that tripped and fell into a lost-and-found bin?


The Looks: When Grandma’s Closet Meets Parisian Prep School

The campaign, titled “Femininities”, features Kylie wearing forest-green sweater sets, rhinestone necklaces, fur stoles, and flat oxfords that sparked more rage than Crocs ever could. Add in a satin black trench coat, pastel handbags, knee-high socks, and the overall mood is chaotic neutral meets East Coast heiress. At one point, she’s sporting a navy polo, red bandeau, and floppy hat—basically, it looks like the fashion version of guessing your password for the fifth time.


The Expression: Dead Eyes or Editorial Realness?

Now let’s address the rhinestoned elephant in the room: Kylie’s expression. “Dead eyes” has become the campaign’s unofficial subtitle, thanks to viral comments like, “She looks like she got caught daydreaming during a root canal.”The shoot was meant to be introspective, moody, complex. Instead, many fans felt it looked like Kylie had been kept up all night by toddlers wielding ring lights. The stillness, the gaze, the flat affect—it’s textbook “editorial,” but Twitter didn’t get the memo.


Kylie Jenner wears a black satin trench coat and a black cloche hat, holding a structured pink Miu Miu handbag with gold hardware. She accessorizes with bold gold chain bracelets, standing against a light wood-paneled background.
Kylie Jenner serves moody elegance in Miu Miu’s FW25 campaign, pairing a black satin trench with a sculptural cloche hat, chunky gold cuffs, and a bubblegum-pink Miu Miu handbag that steals the scene.

The Reactions: A Whole Internet-Sized Side-Eye

Reactions online have been... dramatic. Some users praised the aesthetic as avant-garde and fashion-forward, while others said it looked like “the inside of a Goodwill during Mercury retrograde.” The phrase “ugly pretty” got tossed around a lot, usually followed by, “but mostly just ugly.” People were especially puzzled by the shoes, accusing them of crimes against both fashion and orthopedics.


The Defense: It’s Not Supposed to Be Cute Sweetie

Let’s not forget: this is Miu Miu, Prada’s quirky, intellectual younger sister. Under Miuccia Prada’s direction, the brand has always pushed boundaries—awkward silhouettes, unexpected textures, and yes, sometimes expressions that look like you’re processing existential dread. It’s fashion with a thesis statement. Whether Kylie’s performance hit the mark or missed wildly depends on whether you read Dazed or just scroll Instagram.


The Miu Miu FW25 campaign is weird, thought-provoking, and yes—possibly haunted. But in a world where every celebrity campaign starts to look like a perfume ad with extra lip gloss, at least this one got people talking. Maybe that’s the point. Or maybe Kylie just blinked at the wrong time. Either way, the socks are staying.

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References:

  • Rain Magazine: Kylie Jenner in Miu Miu FW25

  • People Magazine: Campaign Photos

  • Hindustan Times: Public Backlash

  • Vogue: Miu Miu Editorial Strategy

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