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DIA'ANI

How Brooklyn Beckham’s Hot Sauce, SKIMS’ Face Wrap & Sydney Sweeney’s Jeans Lit Up Celebrity Business

When a nepo baby, a SKIMS face wrap, and a kiss-cam scandal walk into a boardroom... you get last week's wildest celebrity business headlines. Think you’ve seen it all? Think again.

Celebrities are no longer just pretty faces gracing red carpets or wooing us on screen. They’re CEOs, brand architects, social media moguls, and in Brooklyn Beckham’s case… hot sauce influencers on a yacht? Oh yes, buckle up—last week in celebrity business was equal parts glitz, chaos, and controversy (with a healthy drizzle of collagen).


Brooklyn Beckham: Hot Sauce, Yacht Life, and a Side of Nepo Baby Outrage

Brooklyn Beckham—photographer-turned-chef-turned-sauce-slinger—is promoting his Cloud23 hot sauce brand. Where? From the deck of a $1.2 million-a-week superyacht. While basking in Mediterranean sun, he served spice with a side of privilege, prompting online critics to ask: “Does he even have a job?”


Brooklyn’s defenders argue he’s simply living the brand. After all, what says “hot” more than artisanal chili sauce and rosé on a mega-yacht? But others roasted him harder than his peppers, with some dubbing him the “Ambassador of Inherited Opportunity.”


Gwyneth Paltrow: From Kiss-Cam Scandal to PR Power Move

When a Coldplay concert got awkward thanks to a lip-lock fail involving execs from tech startup Astronomer, Gwyneth Paltrow didn’t panic—she pivoted. As only the Goop goddess could, she leaned into the cringe and starred in a parody promo for Astronomer.


It worked. The campaign went viral, catapulting the obscure startup into the spotlight faster than you can say “vaginal jade egg.” A lesson for us all: When life gives you a scandal, sell it.


Sydney Sweeney and the ‘Great Jeans’ Debacle

American Eagle tapped Euphoria’s Sydney Sweeney for their fall denim campaign. The tagline? “Great Jeans.” A harmless pun? Apparently not. Critics blasted the wordplay for echoing eugenics (yes, really), igniting a storm of think pieces and social media snark.


Even Tesla jumped in, throwing shade with a parody ad: “Great Engines. Not Great Eugenics.” (Ouch.)


American Eagle insists it was all a misunderstanding. Either way, the jeans flew off shelves—proving outrage is just another form of engagement.


Kim Kardashian Wraps Up the Competition (Literally)

Kim Kardashian’s Skims unveiled the Sculpting Face Wrap, promising snatched jawlines via collagen-infused fabric. Social media went wild—half the internet laughed, the other half added to cart. Because if there’s one thing Kim knows, it’s how to sell a product no one knew they needed.


Is it skincare? Is it shapewear for your chin? Who cares. It’s $52, it’s viral, and it sold out in hours.


Alix Earle vs. Alex Cooper: Podcast Feud of the Year?

TikTok beauty queen Alix Earle cryptically declared she had “so much information,” reigniting rumors of a rift with podcast mogul Alex Cooper. The drama dates back to Cooper’s Unwell Network dropping Earle’s show Hot Mess. Since then, Earle’s taken her podcast solo, and apparently—shots are being fired.


Is this a feud? A PR stunt? Or the soft launch of a new podcast episode titled “Receipts, Red Flags, and Revenge”?


In 2025, controversy isn’t bad press—it’s a launch strategy. Stay tuned for updates and more in-depth coverage of your favorite celebrities and entertainment news! Create a free membership account with us today!

Dia'ani TV | Lifestyle Trends


References

  1. “Brooklyn Beckham sparks debate with lavish holiday,” news.com.au

  2. “Alix Earle shades Alex Cooper as feud rumors ramp up,” Page Six

  3. “Gwyneth Paltrow turns Coldplay kiss-cam scandal into a marketing win,” The Guardian

  4. “Skims face wrap: latest viral beauty product,” Entrepreneur

  5. “Sydney Sweeney's American Eagle ad criticized,” The Guardian

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