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Iggy’s Crypto Comeback, Taylor’s Jewelry Power Move & Reese’s Harvard Flex: Celebrity Business Moves That Broke the Internet This Week

Taylor Swift wearing a black top and an Audry Rose diamond lock necklace, brushing her hair back while surrounded by fans.
This week’s celebrity business moves are pretty wild — from Iggy Azalea launching crypto on Solana to Reese Witherspoon schooling Harvard. Guess how Taylor Swift triggered a 700% sales spike without even trying...

From Solana smart contracts to Harvard Business School keynotes and a jewelry brand going viral thanks to Taylor Swift's neck — this week in celebrity business moves was, frankly, iconic. If you thought stars only shine on screen, you’re wildly out of touch. These celebs are flexing executive muscles and redefining what it means to be famous and business-savvy in 2025.


Let’s unpack the juiciest entrepreneurial plays that had both Wall Street and TikTok talking.


Iggy Azalea with long wavy blonde hair wearing a one-shoulder black top, speaking in an interview setting.

Iggy Azalea Launches “Thrust” — A Tokenized Platform on Solana (Because, Why Not?)

Yes, you read that right. Rap icon Iggy Azalea — known for bangers like Fancy and Work — is now “Creative Director” of a crypto startup. No, this isn’t a reboot of Silicon Valley, it’s 2025 and celebrity crypto is back (but this time, with contracts).


She’s teamed up with Thrust, a platform on the Solana blockchain aimed at helping celebrities launch “culture coins.” Think of it as a legal, slightly more sophisticated version of meme coins. Apparently, each celebrity coin will come with binding contracts between fan and star — a decentralized fan club, but with paperwork.


Why It Slaps:


  • It’s the first attempt at legalizing the crypto-fan relationship.

  • Iggy’s not just slapping her name on a project — she’s involved at the strategy level.

  • It could redefine how celebrities monetize influence (but it could also implode spectacularly… crypto, after all).


Close-up of the Audry Rose diamond lock necklace in silver with a textured lock pendant and elongated chain links. Worn by Taylor Swift.

Taylor Swift Accidentally Boosts Jewelry Brand by 700%

Imagine waking up, checking your Shopify dashboard, and realizing Taylor Swift just wore your necklace — and now you’ve got 700% more traffic. That’s what happened to Audry Rose Jewelry, a boutique Utah brand, after Taylor rocked their $7,800 diamond lock necklace on a dinner date with Travis Kelce.


The necklace wasn’t part of any brand deal, PR drop, or influencer campaign. Nope. Just Taylor being Taylor and casually throwing your brand into the stratosphere. We’re talking viral TikToks, sold-out restocks, and “Where’s it from?” comment sections blowing up.


Business Takeaways (aka What We Learned While Screaming):


  • Organic celebrity exposure > paid influencer campaigns

  • The Taylor Swift Effect is real — and possibly more powerful than Google Ads

  • Jewelry with a story (lock = love = Kelce = Swift) hits different


Reese Witherspoon standing outside on a sunny day in front of Harvard Business School, wearing a light gray coat and patterned scarf, smiling confidently.

Reese Witherspoon Returns to Harvard to School Us All on Business

If Elle Woods walked back into Harvard in 2025, she’d probably be talking about equity splits and media exits. And that’s basically what Reese Witherspoon did this week — minus the pink suit, sadly.


The actress-turned-mogul dropped by Harvard Business School 24 years after filming Legally Blonde, to speak about entrepreneurship, media ownership, and women in business. It was a full-circle moment and a brand masterstroke.


Reminder: Reese sold her media company Hello Sunshine for $900 million and runs one of the most successful celeb-led book clubs in history. She’s not playing; she’s building a legacy.


Why It Was a Flex:


  • Showed her transition from actress to full-blown business leader

  • Reinforced her brand as a serious entrepreneur

  • Inspired a generation of women to go from Elle Woods to VC-funded boss


We used to roll our eyes at celeb endorsements. Now? They're writing cap tables, appearing on business panels, launching tokens, and casually moving market demand with a single photo. Whether it’s crypto, fashion, or media, these celebrity business moves aren’t just about PR — they’re about power plays.

If you’re trying to build a brand in 2025, take notes. Or better yet, get Taylor Swift to wear your merch. Or Iggy Azalea to tokenize it. Stay tuned for updates and more in-depth coverage of your favorite celebrities and entertainment news! Create a free membership account with us today!


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References & Further Reading

  1. Decrypt – “Iggy Azalea Joins Token Platform Built for Celebrities on Solana”https://decrypt.co/347340/iggy-azalea-joins-token-celebrities-solana-creative-director

  2. AOL.com – “Taylor Swift’s Date-Night Necklace Went Viral — and It’s From This Utah Jewelry Brand”https://www.aol.com/articles/taylor-swifts-date-night-necklace-135006390.html

  3. Entertainment Weekly – “Reese Witherspoon Returns to Harvard 24 Years After Legally Blonde”https://ew.com/reese-witherspoon-returns-to-harvard-24-years-after-legally-blonde-11845459

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