Kim Kardashian just went supersized! A 60-foot inflatable Kim K in a blue bikini took over Times Square for a SKIMS swimwear pop-up, and the internet can't decide if it's genius marketing or a bikini-clad fever dream. #SKIMS #KimKardashian
New York City has seen some big things in its time, but nothing quite like this. Imagine strolling through Times Square, dodging tourists and costumed Elmos, when—BAM!—you look up and see a giant, 60-foot-tall Kim Kardashian in a blue bikini staring down at you. No, this isn’t a fever dream. It’s the latest wild marketing stunt from SKIMS, Kim K’s ultra-successful shapewear and swimwear brand.
What’s the Deal with Giant Kim?
On March 4, 2025, a massive inflatable Kim Kardashian appeared in the heart of Times Square, perched on a SKIMS-branded blue platform. The installation was part of a pop-up experience on 43rd Street between Broadway and Seventh Avenue, designed to promote SKIMS’ latest swim collection (which officially drops on March 6).
Kim herself was just as shocked as the rest of us, taking to Instagram to share her reaction:“OMG… I cannot believe there is a 60-foot float of me in SKIMS Swim in the middle of Times Square.”
Honestly, neither can we, Kim. But hey, this is New York—where bigger is always better.
A Bold Marketing Move—or a Bikini-Clad Nightmare?
Like everything Kardashian-related, the giant inflatable Kim Kardashian sparked very mixed reactions.
✔️ Fans loved it, calling it "iconic," "genius marketing," and "so extra in the best way possible."
✖️ Critics? Not so much. Some found the massive float "unsettling," while others complained about "unrealistic body standards" looming over thousands of unsuspecting pedestrians.
One particularly unimpressed New Yorker was overheard saying, “First the M&M store, now this? Times Square really is a fever dream.”
So, What’s the SKIMS Pop-Up All About?
While the giant inflatable Kim Kardashian stole the show, the SKIMS pop-up experience gave fans the chance to:
Get a first look at the new swim collection before its official launch.
Snap some selfies with the inflatable for maximum Instagram flex.
Shop limited-edition SKIMS merch.
Grab free treats (because shopping works up an appetite).
If you missed it, don’t worry—the SKIMS Spring Event at Bloomingdale’s on 59th Street happens on March 8! So, there’s still time to experience the Kardashian magic (just, you know, at a slightly more reasonable scale).
Whether you love or loathe the Kardashian empire, you have to admit—this was one heck of a power move. A 60-foot-tall inflatable Kim Kardashian in the middle of NYC? That’s next-level branding. Love it or hate it, SKIMS just pulled off one of the most talked-about marketing stunts of the year.
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References
[1] TimeOut New York. A SKIMS Experience Just Popped Up in the Middle of Times Square. Read more.
[2] Indy100. Kim Kardashian’s Giant SKIMS Inflatable Causes Stir in NYC. Read more.
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