Royals to Real Housewives: The Spicy Truth Behind October 2025’s Wildest Celebrity Business Moves — Meghan Markle’s New Hustle, Jessica Simpson’s Comeback, and a Dua Lipa Twist You Won’t See Coming!

Dua Lipa glows with star power in a promo shot for her Radical Optimism Tour earlier this month — equal parts pop icon and business mogul in the making.

Think celebrities just sip champagne and pose for selfies? Think again. October 2025's biggest stars are cooking up content, launching perfumes, and sealing million-dollar business deals — but who's going full TikTok chef, and who's bringing back Y2K beauty? You'll never guess…

If you thought October was just about pumpkin spice and Halloween costumes, think again. Our favorite celebrities have been making big-money business moves all month long, and frankly, it’s getting hard to keep up.

But lucky for you, we have the details. From Jessica Simpson’s fragrance-fueled return to Meghan Markle turning into a TikTok chef (yes, seriously), here’s everything you need to know about the celebrity entrepreneur hustle this month.

Meghan Markle in her element on her Netflix show — blending royal charm with lifestyle guru energy as she builds her brand, one recipe and reel at a time.

Meghan Markle’s Media Pivot: From Netflix Docuseries to… Recipe Reels?

Hold onto your crowns: Meghan, Duchess of Sussex, just announced she’s pivoting from long, dramatic Netflix documentaries to quick, snackable social media content. Think: 2-minute videos of Meghan showing you how to make gluten-free cookies while looking annoyingly flawless.

This new strategy is part of her evolving lifestyle brand, As Ever, which is apparently trying to be the next Goop — but less crystal, more camera-ready quinoa.

Meghan dropped this business tea at the Fortune Most Powerful Women summit, calling 2025 a “year of learns” (cue buzzwords). She admitted that long-form content is a ton of work (accurate), so now she’s chasing the short-form video gold rush — where the money, engagement, and virality all live.

Translation: She’s going full-on Instagram-meets-Martha-Stewart. Get ready for Meghan’s Minimalist Matcha Muffins™.

Jessica Simpson’s Mystic Canyon perfume — a bold blend of western flair and modern femininity, marking her comeback in the celebrity fragrance game.

Jessica Simpson’s Scent-sational Comeback

Remember when Jessica Simpson was the queen of early 2000s retail? She’s back, baby — and she smells fantastic.

Introducing Mystic Canyon, her brand-new fragrance that’s giving notes of “high school nostalgia meets desert vibes.” Priced at a very accessible $35 for the small bottle, it’s aiming to capture that millennial-core magic with a bit of TikTok sparkle.

Jessica is relaunching herself in the beauty space with intention. After buying back her brand empire (that’s boss energy), she’s going all in on fragrance — one of the most profitable sectors in beauty if you play it right. (Looking at you, Rihanna.)

The scent is hitting shelves at mass retailers, which is smart — because nothing says “I’m ready to dominate again” like putting your perfume next to shampoo at Target.

It’s not just A-listers making moves — the Real Housewives, Bachelor Nation alums, and Instagram micro-influencers are cashing in, too. According to a juicy exposé from Page Six, the celebrity brand deal game is now a full-blown machine.

Agencies are locking celebs into multi-million-dollar partnerships with airtight NDAs, non-competes, and what they call “concierge brand strategy” (that’s PR talk for “we babysit your business”).

These reality stars are turning Instagram into QVC — selling everything from skincare to supplements to “vibrational aura enhancers” (I made that one up, but barely). But to land these deals, you need more than followers — you need a team. Lawyers, content creators, data analysts, and yes, sometimes even astrologers. (Okay, fine, maybe that one’s not mandatory.)

Power couple energy at the Met Gala 2025 — Dua Lipa and Callum Turner dazzle on the red carpet, just weeks before announcing their stylish new business venture together.

BONUS: Dua Lipa Goes Corporate with Fiancé

And just when you thought we were done, here comes Dua Lipa making headlines for more than just her vocal range. She’s reportedly launching a fashion and creative agency with fiancé Callum Turner — blending music, film, and fashion into one very attractive business endeavor.

This one's still unfolding, but Dua’s not just levitating, she's escalating her business game.

Celebrities are no longer just entertainers. They’re CEOs, brand architects, and social media content machines. Whether it’s fragrance, short-form video, or multi-million-dollar brand deals, the modern star isn’t waiting around for roles — they’re writing their own business scripts.

If you're still asking “Are celebrity businesses even legit?” — let’s just say this: when Jessica Simpson’s Mystic Canyon sells out before Halloween, we’ll have our answer. Stay tuned for updates and more in-depth coverage of your favorite celebrities and entertainment news! Create a free membership account with us today!

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Victoria’s Secret steps back into the spotlight — teasing bold new campaigns and celebrity collaborations as the iconic brand revamps its image for a new era.

SOURCES & REFERENCES

• Business of Fashion – Jessica Simpson’s Mystic Canyon

• The Sun – Meghan Markle’s Social Content Plans

• Page Six – Inside Celebrity Brand Deals

• Scottish Sun – Dua Lipa’s New Business with Fiancé

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