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Who Got Booed, Who Got Rich, and Who’s Still Cooking — Celebrity Business Moves This Week

Stephen Curry pouring Gentleman’s Cut bourbon behind the bar at Eighth Rule speakeasy, part of his new restaurant venture in San Francisco, October 2025.
Steph Curry serves more than jump shots — now he’s pouring bourbon at his own bar. The NBA MVP gets hands-on at the launch of Eighth Rule, the speakeasy-style cocktail bar inside San Francisco’s Westin St. Francis, featuring his bourbon label Gentleman’s Cut. Because why just score points when you can pour them too?
What do steak, Snoop’s bestie, and a royal PR nightmare have in common? This week’s celebrity business moves are juicier than a wagyu ribeye — and yes, someone got booed. Find out who’s serving success and who’s just getting grilled.

Welcome to the glam-meets-grit world of celebrity entrepreneurship, where one day you’re sipping aged bourbon in a swanky new bar and the next, you're dodging boos at a baseball game. This week, we’ve got a steakhouse debut by an NBA legend, a setback in Stewart’s empire, and Sussex struggles in the brand battlefield. Strap in — this ride comes with truffle fries and a side of PR chaos.


Steph Curry Opens Steakhouse & Speakeasy in San Francisco

Steph Curry, the NBA’s golden boy and resident three-point sniper, just added “restaurateur” to his highlight reel. The Golden State Warrior partnered with Michelin-starred chef Michael Mina to open Bourbon Steak and Eighth Rule, a luxe bar-restaurant duo inside the Westin St. Francis in San Francisco.


Menu tease? Think wagyu beef, truffle pasta, and cocktails smoother than Curry’s jumper. It’s giving “old money meets MVP.”


Why it’s a slam dunk (maybe):

  • Steph's brand is squeaky clean and widely loved — that draws a crowd.

  • Partnering with a culinary heavyweight like Mina gives it major credibility.

  • But... it’s the restaurant biz, aka Shark Tank: Real Life Edition. Even celebs get burned.

Watch this trend: More athletes are pivoting into lifestyle and hospitality businesses instead of the tired sneaker line. Why just sell shoes when you can sell $100 steaks?


Martha Stewart's Foxwoods Restaurant Delayed Until 2026

Not even Martha Stewart — queen of curated casseroles and Snoop Dogg's unlikely bestie — is immune to project delays. Her anticipated restaurant at Foxwoods Resort Casino, dubbed The Bedford by Martha Stewart, was supposed to launch this fall. Now? We’re looking at March 2026.


That’s enough time to grow your own farm-to-table herbs, several times over.

The fine print:

  • Construction and logistical delays appear to be the culprit.

  • The restaurant's theme is a replica of Stewart’s actual farmhouse. Yes, you can literally dine inside the Marthaverse.

  • Foxwoods is banking on big foot traffic, so this delay might throw off their projections too.

Brand takeaway: Celebrity power might build hype, but business execution is still everything. Even Martha’s team needs time to perfect the ambiance, the menu, and probably the napkin fold.


Scenic garden with a woman walking in the distance, under the scripted logo “As Ever” — the lifestyle brand launched by Meghan Markle in 2025, blending wellness, luxury, and minimalist branding.
Serenity now, sales later? Meghan Markle’s new lifestyle brand As Ever promises elegance, wellness, and whisper-soft branding — but public perception might be the biggest product to manage. Can aesthetic vibes translate into business viability?

Meghan & Harry’s Brand Turbulence — Boos, PR Drama & “As Ever”

Here’s a royal twist: Meghan Markle and Prince Harry showed up at a Dodgers game this week and got... booed. Loudly. Brutally. As in, “turn the stadium speakers down” level.


While the ballgame was just one rough night, it reflects a deeper issue: reputation risk. Meghan recently launched her lifestyle brand As Ever, and the couple continues to push media and philanthropic ventures through Archewell. But behind the scenes? They’ve gone through 10 publicists in 5 years. Ten. That’s either chaos, or an HR case study in the making.


What’s at stake:

  • Their personal brand is the business — if public perception tanks, so do sales, partnerships, and investor confidence.

  • “As Ever” hinges on Meghan’s curated image, which needs goodwill to sell well.

  • Internal churn suggests shaky operations, not just bad press.

Lesson here: If you're going to go big in branding, especially as a celebrity, keep your PR house in order. Otherwise, your lifestyle brand might become a cautionary tale.


These trending celebrity business moves show a recurring theme: fame gives you a foot in the door, but it won’t carry you across the threshold.

Whether you’re Steph Curry dishing steaks or Martha Stewart planning a restaurant fit for a queen — or, well, Meghan Markle trying to be the queen of lifestyle brands — the same rules apply:


  • Plan smart

  • Launch with intention

  • PR is oxygen

  • Delays kill hype

  • You’re only as good as your next quarter


Stay tuned next week for more famous faces trying to conquer capitalism. Create a free membership account with us today!


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References:

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