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Sarah
Martinico
Sarah Martinico launched her career at BMG, one of the world’s largest music publishers, where she supported a catalogue of over 2 million songs. From Johnny Cash to Quincy Jones, Aerosmith, Def Leppard, and Strictly Rhythm, Sarah played a key role in catalogue marketing, research, and strategic partnerships that spanned across genres and decades of music history.
While at BMG, Sarah pioneered the first-ever royalty-bearing stems available for sale from a major music publisher’s catalogue, partnering with Avid Pro Tools to bring the project to life. The groundbreaking initiative garnered attention from Billboard, DJ Mag, and other top media outlets—cementing her as a forward-thinking force in the entertainment industry.
The Collab
Studio Dia'ani is proud to partner with Martinico Media—a female-led entertainment marketing and brand partnership powerhouse. Together, we’re bringing top-tier campaigns, exclusive talent, international high impact collaborations to your screen.
Achieving Growth
The Birth of Martinico Media
In 2020, Sarah founded Martinico Media, a boutique consultancy focused on high-impact marketing, branding, influencer brand deals, and strategic partnerships. Since then, she has worked with Grammy-winning artists, multi-genre producers, and clients across pop, R&B, Latin, urban, and electronic music—as well as tech firms, Web3 platforms, sports teams, nonprofits, and cultural events.
Campaigns That Cut Through the Noise
Martinico Media has led deals and creative for iconic names like Snoop Dogg, Macy Gray, Death Row Records, and Sony Latin clients—delivering innovative campaigns that blur the line between entertainment, culture, and commerce.